M-School Grads Launch Gen-Z Ad Agency
Don’t get a job. Start an agency. This was the subject line of an email sent to M-School students by marketing professors last spring. As the coronavirus pandemic disrupted everyone’s lives, the Class of…
M-School
(Via Sage Journals) Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach
Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The…
(Via Business Expert Press) Doing Business In The United States: A Guide For Small Business Entrepreneurs With A Global Mindset
This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential…
(Via AdForum.com) Professor Matt Stefl Talks About the Industry, Students, & Teaching
What are the skills, interests, and personality traits necessary for a student to be successful in a marketing and advertising program? Why are these important for students to have? In 2015, we surveyed talent…
Meet LMU Branding Expert Matt Stefl
With nearly two decades of advertising and brand building experience, Matt Stefl is an industry veteran. Prior to joining LMU as clinical professor of marketing and co-director of the M-School in 2014, Matt served…
(PDF) Exploring the Meaning of Luxury to Gen Z: A Firsthand Exploration of Post-Millennial Consumption and Aspiration
Millennials are the most researched and marketed to generation in history. But for forward-thinking brands and marketers, what— or who— is next? In an age when marketers are spending five times more to reach…
(Via Graziadio Business Review) Is the Internet Killing your Creative Potential? Lessons from the Art of Paper Airplane Making
The managers’ capacity for true creativity and deep critical-thinking risks being diminished by our 24/7 connectedness in an information-intensive world. In order to investigate this, the authors devised a simple experiment involving the creation…