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Loyola Marymount University Newsroom
The managers’ capacity for true creativity and deep critical-thinking risks being diminished by our 24/7 connectedness in an information-intensive world. In order to investigate this, the authors devised a simple experiment involving the creation…
The advertising industry has been talking about talent as one of the biggest issues facing the business for years. Yet, despite all of the news and attention, there isn’t much research. The LMU M-School…
The process we use to gather information in making decisions can be as important as the decisions themselves. Do you rely more on sophisticated analytics or intuition? Using a self-report exercise, this article assists…
Creativity is high in demand and low in supply. How can the industry increase the wattage? In today’s world of advertising and marketing, change is the only constant. Well, except for the need for…
Within the higher education community, professors have become too comfortable using textbooks. In the field of marketing, which I teach at the college level, our best textbooks contain loads of useful information ranging from…
An industry veteran Matt Stefl has joined Loyola Marymount University’s College of Business Administration as clinical professor and director of the M-School, a cutting-edge undergraduate program designed to cultivate advertising and marketing professionals for…
The speed of change has overtaken the learning curve. 75% of CMOs believe there has been more change in the last two years than in the 50 years before. Half of them don’t know…
