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LMU Newsroom
Univision and KPCC anchors and correspondents will also ask questions during the debate, which is also sponsored by the Skirball Cultural Center, the Los Angeles Urban League and Loyola Marymount University. Source: Los Angeles…
Advertising, with its strong focus on creativity and use of ever-evolving media technology, remains a bit of a mystery, explains David Stewart, LMU emeritus professor of marketing and business law, in Branding Strategy Insider:…
Whatever the strategy for growth, the market planner should be explicit about how the firm will grow, what resources will be required to support growth, and when and how much return will be realized,…
Inspiring College Kids: Beyond Meat isn’t the only vegan company Snoop has a stake in. The entertainer has also teamed up with Outstanding Foods—a plant-based pork rind and chip company with significant celebrity backing….
David Stewart, emeritus professor of marketing and business law at Loyola Marymount University, explains how defining the roles and responsibilities of marketing organizations and marketers can contribute to organizational success. Source: Branding Strategy Insider…
Creative confidence was on full display at a Park Avenue high rise in New York City on June 23 as LMU marketing students competed in the national finals of the 2021-2022 Effie Collegiate Brand…
Customers develop very rational and habitual decision rules, writes David Stewart, emeritus professor of marketing and business law at Loyola Marymount University. “Understanding these rules can play an important role in developing marketing strategy,…
