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LMU Newsroom
Branding Strategy Insider: “The responsibility for brand building usually resides with marketing and sales, but these business functions cannot deliver an experience, product benefits, or satisfied paying customers without the help of the rest…
Vibe: Nipsey Hussle is set to receive a collegiate class in his honor. On Wednesday, Dec. 14, David Gross, Hussle’s longtime business partner, took to his Instagram to disclose the news of “The Marathon…
Advertising, with its strong focus on creativity and use of ever-evolving media technology, remains a bit of a mystery, explains David Stewart, LMU emeritus professor of marketing and business law, in Branding Strategy Insider:…
Whatever the strategy for growth, the market planner should be explicit about how the firm will grow, what resources will be required to support growth, and when and how much return will be realized,…
Inspiring College Kids: Beyond Meat isn’t the only vegan company Snoop has a stake in. The entertainer has also teamed up with Outstanding Foods—a plant-based pork rind and chip company with significant celebrity backing….
David Stewart, emeritus professor of marketing and business law at Loyola Marymount University, explains how defining the roles and responsibilities of marketing organizations and marketers can contribute to organizational success. Source: Branding Strategy Insider…
Creative confidence was on full display at a Park Avenue high rise in New York City on June 23 as LMU marketing students competed in the national finals of the 2021-2022 Effie Collegiate Brand…
