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Loyola Marymount University Newsroom
Loyola Marymount University’s M-School, a two-year creative marketing program housed within the College of Business Administration, triumphed for the second straight year as the national champion in the 2023 Effie Collegiate Brand Challenge, showcasing…
Branding Strategy Insider — David Stewart, emeritus professor of marketing and business law, Loyola Marymount University, writes, “Marketing can facilitate the work of R&D and make is more successful when it is perceived as…
“It is so possible to overcome the obstacles that life throws at you. You just have to prioritize yourself and your goals, and most important, seek out a community of people who will support you.”
One of the more innovative courses at LMU during the spring 2023 semester honored the legacy of late rapper and entrepreneur, Nipsey Hussle. “The Marathon Continues: Building Brand Through Culture” focused on brand building…
Aidin Namin, associate professor of marketing analytics in the College of Business Administration at LMU, has been named one of the 40 Under 40 Best MBA Professors of 2023 by Poets&Quants, a news website…
California 100, a research initiative that aims to shape the state’s long-term success over the next century, today released a report by Loyola Marymount University researchers that offers important insights about California’s business climate. The…
Successful business strategy and brand building must rest on an understanding of the whole value chain and the opportunities for creating value and profit in each node, writes David Stewart, LMU emeritus professor of…
