LMU Newsroom
David Stewart, professor emeritus of marketing in LMU’s College of Business Administration, joined other business and marketing experts to provide insights about the auto insurance firm and how it compares to top competitors. Source:…
Rochelle Webb wanted to do something a little different this year with her “Entrepreneurial Marketing” classes. In the past, she typically has students develop marketing strategies for a local business or start-up to help…
Make no mistake. Satisfaction is important but it is not a substitute for innovation, differentiation, and strategic action, writes David Stewart, President’s Emeritus Professor of Marketing and Law at Loyola Marymount University. Source: Branding…
An interdisciplinary team from LMU won first place in the 2021-2022 Deloitte Audit Innovation Campus Challenge, an annual competition where student teams demonstrate how innovative ideas and cutting-edge technologies could be applied to a…
Why would any executive want more market failures? The answer is found not so much in a desire to waste resources on bad ideas but on what market failures indicate about the creativity and…
Mitch Hamilton, LMU associate professor of marketing and chair of the Department of Marketing and Business Law, joined the Marketing Connections podcast for an episode focusing on brand activism and authenticity (15:00 mark). Source:…
LOS ANGELES — A team from Loyola Marymount University’s College of Business Administration has received a research award to advance the work of California 100, an ambitious initiative to envision and shape the state’s long-term…
