Futurology with Dietmar Dahmen
The speed of change has overtaken the learning curve. 75% of CMOs believe there has been more change in the last two years than in the 50 years before. Half of them don’t know…
The speed of change has overtaken the learning curve. 75% of CMOs believe there has been more change in the last two years than in the 50 years before. Half of them don’t know…
LMU’s innovative M-School, an undergraduate program designed to train world-class advertising and marketing professionals for today’s digital business environment, announced its new advisory board featuring a who’s who of the West Coast marketing world….
Written by Undergraduate Admissions: Senior marketing major and Presidential Scholar Caleb Nyberg will graduate in May with a pretty good idea of what his future holds. With an internship with Rubin Postear & Associates…
LMU’s College of Business Administration welcomed marketing consultant and brand strategist Kevin Susman on July 31 as part of its popular Business Exchange seminar series. Susman is founder of StormCellar, a boutique narrative marketing consultancy…
It was an intriguing challenge: reinvent the classic TV dinner in 14 weeks using new branding and packaging. Marketing students at LMU answered the challenge at a final pitch event held on Thursday, May…
In early February, LMU hosted a unique program called The One Club Creative Boot Camp in Los Angeles for students on the west coast interested in learning more about the advertising industry. The boot…
The M-School: Institute of Marketing at LMU set the bar high for its new speaker series with digital advertising guru Dietmar Dahmen as its first guest. Dahmen’s rousing lecture, titled “The Fast Overtake the…