LOS ANGELES — As the global entertainment industry continues to expand, iterate, and change as never before, Loyola Marymount University has introduced a game-changing master’s program to its lineup in fall 2024.
The Master in Entertainment Leadership and Management (MELM), a collaboration between LMU School of Film and Television and LMU College of Business Administration, is strategically curated to provide individuals with a deep understanding of how productions are created and the economic and cultural forces impacting every film, television series, video game, live event, and short-form content that is professionally produced. Taught by industry leaders including Janet Yang, SFTV Presidential Fellow and president of the Academy of Motion Picture Arts and Sciences, MELM is designed to shape the careers of new and future entertainment executives, agents, managers, producers, artists, content creators, and studio administrators.
“The need for this unique program is something we have identified from a myriad of conversations with industry professionals across studios, streamers, networks, talent agencies, sports franchises, music corporations, and video game companies,” said LMU SFTV Dean Joanne Moore. “We are proud that we continually empower our students on the creative side, but in today’s environment offering them the tools to navigate the business side of the industry is essential as the two go hand in hand.”
Welcoming its inaugural class in August 2024, the Los Angeles-based program joins a handful of industry-focused, entertainment/MBA programs nationwide. LMU CBA Dean Dayle Smith considers MELM a much-needed bridge between artistry, creativity, and fiscal viability.
“MELM is one of those rare programs that will appeal to so many different types of industry hopefuls,” Smith said. “From the recent film graduate who wants to better understand the business side of entertainment to the mid-level manager who is looking to prepare themselves for the C-Suite, this program provides students with an interdisciplinary mindset that fulfills both artistic expression and commercial viability across a number of entertainment sectors.”
Distinguishing itself from other entertainment-focused graduate business degrees, the LMU MELM equips students with a combination of creative skills, business fundamentals, and customizable electives. The program can be completed in 12 months on a full-time basis or 24 months on a part-time basis.
To learn more about the LMU Master in Entertainment Leadership and Management program, visit the website.
