Areas of Interest: New Media, Consumer Acceptance of Mobile Marketing, Social Media Marketing.
Biography: You can contact Andrew Rohm at Andrew.Rohm@lmu.edu.
Andrew Rohm is a professor of marketing within the College of Business Administration at Loyola Marymount University and co-director of the M-School. Rohm earned his B.S. in aerospace engineering from the University of Michigan and his Ph.D. in marketing from the University of Massachusetts Amherst. Rohm spent the 2007-2008 academic year as a visiting professor at Maastricht University in the Netherlands. Rohm’s teaching involves courses in adaptive media and analytics and cross-platform content creation and his research examines consumer usage and acceptance of new media such as mobile marketing and social media as well as firms’ development of social media marketing strategies. He has published in scholarly and managerial publications such as the Journal of Marketing, Journal of Interactive Marketing, Journal of Advertising, Journal of Consumer Behavior, Journal of Business Research, and Sloan Management Review (among many others). After living in the greater-Boston area for 15+ years, Rohm joined the LMU faculty in 2011, where he continues to work on his surfing skills. He lives in Manhattan Beach with his wife, Kim, their three children, their black lab named Pretty Boy Floyd and a Chihuahua-Lab mix named Annabelle.