Marketing students from Professor Abaro Ibarra’s “Advertising & Promotion” and “Marketing Principles” courses received a special treat when guest speaker Aaron Walton joined a recent class session via Zoom.
Aaron is CEO and founder of Walton Isaacson full-service advertising agency and considered one of the top executives in the multi-cultural advertising world. From Pepsi and Michael Jackson to Lexus and Black Panther, Aaron has been behind the scenes of some of America’s most creative multi-cultural advertising campaigns.
“Aaron spoke to my class last semester and we were all so amazed by his industry expertise and inspiring journey that we had to have him back!” said Ibarra. “He is a perfect combination of genius, style and humility.”
Aaron walked students through his illustrious career, from his first job out of college at Pepsi to launching Walton Isaacson with his partner Cory Isaacson in 2005. He presented several case studies from Mountain Dew, Lexus, Black Panther, Spalding and other campaigns before wrapping up the session with a Q&A with students.
Once things are back to normal, Aaron invited Ibarra and his marketing students to visit Walton Isaacson offices located in Culver City for a tour and inside peek at the hustle and bustle of an advertising agency.
