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Loyola Marymount University Newsroom
A few weeks ago, LMU students and faculty attended the 2026 Western Political Science Association (WPSA) annual conference in San Diego, California. The WSPA conference is a regional scholarly meeting that brings together over…
David Stewart, emeritus professor of marketing and business law at LMU, commented on brands increasingly using artificial intelligence for advertising despite pushback from artists and consumers. “AI is gaining traction for the creation of…
“One of the more important strategic choices for a business is how it will organize itself and go about delivering value to its customers,” explains David Stewart, LMU emeritus professor of marketing and business…
Branding Strategy Insider: “The responsibility for brand building usually resides with marketing and sales, but these business functions cannot deliver an experience, product benefits, or satisfied paying customers without the help of the rest…
