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Loyola Marymount University Newsroom
David Stewart, emeritus professor of marketing and business law at Loyola Marymount University, writes in his column, “Brand preference can translate into greater sales volume and more revenue as consumer preferences are translated into…
Brand Strategy Insider: David Stewart, Emeritus President’s Professor of Marketing and Business Law, writes, “Given the importance of brands and branding, a frequent question that arises is why senior management does not pay more…
Branding Strategy Insider: David Stewart, emeritus professor of marketing and business law at Loyola Marymount University, writes, “The need for a business pivot is always easy to see in hindsight. It is not so…
Branding Strategy Insider — David Stewart, President’s Professor Emeritus of marketing, writes, “Analysis of interdependencies among products can become very complicated and requires expertise from throughout the firm: procurement, production, distribution, and marketing.” Source:…
Branding Strategy Insider — David Stewart, emeritus professor of marketing and business law, Loyola Marymount University, writes, “Marketing can facilitate the work of R&D and make is more successful when it is perceived as…
Successful business strategy and brand building must rest on an understanding of the whole value chain and the opportunities for creating value and profit in each node, writes David Stewart, LMU emeritus professor of…
LMU’s Mitch Hamilton, associate professor and chair of marketing and business law, was profiled in Diversity Professional magazine about his innovative approach to teaching and some of his initiatives, including the A-LIST (Applied Learning…
