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Loyola Marymount University Newsroom
David Stewart, emeritus professor of marketing and business law at LMU, commented on brands increasingly using artificial intelligence for advertising despite pushback from artists and consumers. “AI is gaining traction for the creation of…
David Stewart, emeritus professor of marketing and business law at LMU, authored an article in Branding Strategy Insider on justifying brand investments. Stewart argues that marketers must frame branding decisions in financial terms —…
David Stewart, Emeritus Professor of Marketing and Business Law at Loyola Marymount University and author of Financial Dimensions of Marketing Decisions, writes, “Successful brands always have value, but their value may be greatest when…
David Stewart, emeritus professor of marketing and business law at Loyola Marymount University, writes in his column, “Brand preference can translate into greater sales volume and more revenue as consumer preferences are translated into…
Brand Strategy Insider: David Stewart, Emeritus President’s Professor of Marketing and Business Law, writes, “Given the importance of brands and branding, a frequent question that arises is why senior management does not pay more…
Branding Strategy Insider: David Stewart, emeritus professor of marketing and business law at Loyola Marymount University, writes, “The need for a business pivot is always easy to see in hindsight. It is not so…
Branding Strategy Insider — David Stewart, President’s Professor Emeritus of marketing, writes, “Analysis of interdependencies among products can become very complicated and requires expertise from throughout the firm: procurement, production, distribution, and marketing.” Source:…
