LOS ANGELES — A team from Loyola Marymount University’s College of Business Administration has received a research award to advance the work of California 100, an ambitious initiative to envision and shape the state’s long-term success.
The California 100 Initiative, incubated at the University of California and Stanford University, aims to articulate a strategy for the state’s next 100 years. With the $90,000 grant, LMU marketing professors Richard Tang, Sijun Wang, and Madhu Viswanathan will take a bottom-up approach to studying the business climate over time, and across regions and industries in California, with a focus on economic and social impact.
“It is never too soon to begin thinking about California’s future,” said Tang. “Through our research, we hope to develop and evaluate scenarios that will shed light on the economic health of various industries and regions and help influence policymaking. We are excited to be a part of the California 100 Initiative to help chart a path forward for California’s next century.”
The professors will study California’s current economy, taking a close look at individual opportunity and business climate. Studying the dynamics of these two origins will provide historical context to the trends that have ensued. The researchers will use these findings to simulate future scenarios and devise policy interventions that enhance California 100 Initiative’s through lines.
“We are thrilled to add LMU’s College of Business Administration to the California 100 family,” added Karthick Ramakrishnan, executive director of California 100. “We cannot talk about the future of California without understanding and envisioning the critical role business will play in our economy and our position as a global leader.”
The research will be completed by summer 2022. Three students in LMU’s M.S. in Business Analytics program will serve as research assistants.
“We hope involving our MSBA students will not only benefit our project but also offer these students a great opportunity to conduct data-driven economic/political analyses,” said Wang.
California 100 has awarded research grants to 18 centers and institutes across the state, and in October announced its intergenerational commission that will develop recommendations for the state’s future and test those recommendations across a broad set of policy areas by directly engaging Californians.
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