M-School Grads Launch Gen-Z Ad Agency
Don’t get a job. Start an agency. This was the subject line of an email sent to M-School students by marketing professors last spring. As the coronavirus pandemic disrupted everyone’s lives, the Class of…
Matt Stefl
Strategic Planning Steering Committee
John M. Parrish (Chair), Special Assistant to the President and Professor of Political Science Bryant Keith Alexander, Dean of the College of Communication and Fine Arts and Professor of Communication and Performance Studies Ashley…
(Via AdForum.com) Professor Matt Stefl Talks About the Industry, Students, & Teaching
What are the skills, interests, and personality traits necessary for a student to be successful in a marketing and advertising program? Why are these important for students to have? In 2015, we surveyed talent…
Tech and Teaching in Bellarmine College of Liberal Arts and at LMU
Some parents may be surprised to learn that there are professors who actually encourage their students to surf the web, use Facebook and Twitter, and play video games. From digital ad campaigns to virtual…
Tech and Teaching: Digital Scholarship at LMU
ACADEMICS | Some parents may be surprised to learn that there are professors who actually encourage their students to surf the web, use Facebook and Twitter, and play video games. From digital ad campaigns to…
Meet LMU Branding Expert Matt Stefl
With nearly two decades of advertising and brand building experience, Matt Stefl is an industry veteran. Prior to joining LMU as clinical professor of marketing and co-director of the M-School in 2014, Matt served…
Marketing for Good and a Grade
The successful entrepreneur and businessman was inspired. Loyola Marymount University’s M-School advisory board was gathered in the Von Der Ahe Building to hear a proposal for a course project and competition titled “Marketing for…