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Loyola Marymount University Newsroom
“There are things that businesses should do on an on-going basis to realize new opportunities, but they are particularly important in times of economic hardship,” writes David Stewart, professor emeritus of marketing and business…
David Stewart, professor emeritus of marketing in LMU’s College of Business Administration, joined other business and marketing experts to provide insights about the auto insurance firm and how it compares to top competitors. Source:…
Make no mistake. Satisfaction is important but it is not a substitute for innovation, differentiation, and strategic action, writes David Stewart, President’s Emeritus Professor of Marketing and Law at Loyola Marymount University. Source: Branding…
Why would any executive want more market failures? The answer is found not so much in a desire to waste resources on bad ideas but on what market failures indicate about the creativity and…
David Stewart, President’s Professor of Marketing and Business Law at LMU, said that while brands are clearly an important asset, a potentially more valuable intangible asset, and one that is often overlooked and undervalued,…
President Timothy Law Snyder, Ph.D., has appointed Cheryl Grills, professor of psychology and director of the Psychology Applied Research Center (PARC) at Loyola Marymount University, as President’s Professor in the LMU Bellarmine College of…
Marketing and Public Policy, Marketing Strategy and Communication, New Product Development
