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Loyola Marymount University Newsroom
Successful business strategy and brand building must rest on an understanding of the whole value chain and the opportunities for creating value and profit in each node, writes David Stewart, LMU emeritus professor of…
“One of the more important strategic choices for a business is how it will organize itself and go about delivering value to its customers,” explains David Stewart, LMU emeritus professor of marketing and business…
Branding Strategy Insider: “The responsibility for brand building usually resides with marketing and sales, but these business functions cannot deliver an experience, product benefits, or satisfied paying customers without the help of the rest…
Advertising, with its strong focus on creativity and use of ever-evolving media technology, remains a bit of a mystery, explains David Stewart, LMU emeritus professor of marketing and business law, in Branding Strategy Insider:…
Whatever the strategy for growth, the market planner should be explicit about how the firm will grow, what resources will be required to support growth, and when and how much return will be realized,…
David Stewart, emeritus professor of marketing and business law at Loyola Marymount University, explains how defining the roles and responsibilities of marketing organizations and marketers can contribute to organizational success. Source: Branding Strategy Insider…
Customers develop very rational and habitual decision rules, writes David Stewart, emeritus professor of marketing and business law at Loyola Marymount University. “Understanding these rules can play an important role in developing marketing strategy,…
