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Loyola Marymount University Newsroom
Ten years ago, David Offenberg set out to become the world’s leading academic expert in entertainment finance. Today, he can claim that title with confidence. Offenberg, an associate professor of finance at LMU, introduced…
KNX-AM Radio – “It’s 100 percent true that the world of streaming is only going to get worse from here…. There will be fewer shows in the future. There will be more ads in…
Los Angeles Times – David Offenberg, an associate professor of entertainment finance at Loyola Marymount University, penned this op-ed piece about why streaming platforms decide to pull under-watched shows. Source: Los Angeles Times Opinion:…
Deadline — “Data transparency is related to power. This is a fight about power. Because right now, the streamers have power, and they don’t want to give it up,” David Offenberg, an associate professor…
Vox: “They make money on them together, and only if people are watching,” David Offenberg, a finance professor at Loyola Marymount University said. “If nobody watches the show, no ads get served, then nobody…
David Offenberg, associate professor of entertainment finance at Loyola Marymount University, joined KPCC’s AirTalk to discuss the Alliance of Motion Picture and Television Producers’ stance on the current Writers Guild negotiations. Source: KPCC-FM As…
“Over the past five years, we’ve seen declines in theatrical revenue, DVD revenue, broadcast revenue, and cable revenue. At the same time, costs are escalating, especially as they try to ramp up streaming services,”…
