“We define a pitch as a scheduled meeting for the specific intention of trying to promote an idea, business project, or script,” write Peter Desberg and Jeffrey Davis in their new book, Pitch Like Hollywood. As the title suggests, Desberg, a clinical psychologist and a professor emeritus at California State University, Dominguez Hills, and Davis, a screenwriter and professor at Loyola Marymount University School of Film and Television, look to the film industry for lessons in pitching.
Source: Strategy + Business
Persuasion, Hollywood Style
