“Bold prediction: Army of the Dead is going to flop miserably in the theaters and Netflix is never going to tell us the box office numbers,” David Offenberg, Associate Professor of Entertainment Finance in LMU’s College of Business Administration, told Observer. “It’s not a ‘Build it and they will come’ situation. Theatrical movies have and always will be ‘Built it and market it and they hopefully will come.’”
Read more: Netflix Rolls The Dice On Putting ‘Army of the Dead’ In Theaters