Andrew Rohm, professor of marketing at LMU, discussed FIFA’s advertising restrictions during the World Cup, where stadiums have covered up branding to align with a “clean stadium policy.” “I think the deeper problem here is what I would call the iron-fist paradox in brand control, especially today in 2026, with the widespread usage of social media. The more aggressively an organization tries to suppress a brand, the more attention it draws to that brand.”
Source: NPR