“A studio needs creatives to execute their IP like a kite needs wind. Without the right talent, the IP can fall flat and we’ve seen lots of examples of that in recent years,” David Offenberg, associate professor of entertainment finance at LMU’s College of Business Administration, told TheWrap. “All of the existing players in the streaming wars need to make sure they have access to the top talent, so having an ownership stake in the talents’ production companies is valuable for both strategic and financial buyers in this market.”
Source: The Wrap
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