According to Mitchell Hamilton, an expert on brand activism at Loyola Marymount University, political advocacy has become a branding tactic for some companies as social media and the internet increase the visibility of their positions. Political support that used to be private is now much more public, for better or worse.
Source: KMPH-TV (Fresno)
Companies Defend Voting Rights As GOP Lashes Out Against ‘Woke Corporations’
