“Here the culture of sports and its pairing with the culture of beer and drinking is naturalised,” Lawrence Wenner, Von der Ahe Professor of Communication and Ethics at LMU, commented to Al Jazeera. “[It] becomes a sign or code of acceptable masculinity, signing that you are a ‘real man’ rather than one who ‘opts out’ and thus may have his masculinity called into question. So it’s an embedded exercise in socialisation of what it means to be a male – a male, of course, on the terms and conditions of ‘the good old days’ when ‘men were men’. I call this kind of masculinity ideal ‘vestigial hypermasculinity’.”
Source: Al Jazeera
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