Areas of Interest: Consumer Identity, Learning Branding & Advertising, Diversity Marketing.
Biography: You can contact Julian Saint Clair at Julian.SaintClair@lmu.edu.
Julian Saint Clair is an associate professor of marketing at Loyola Marymount University. He earned a B.A. in business administration with a concentration in marketing from Clark Atlanta University, an M.S. in business administration from the University of Washington, and a Ph.D. in marketing with a concentration in consumer psychology from the University of Washington. His primary research interests are consumer identity and learning as drivers of branding and advertising response. Subtopics in these areas include multiple identities, intersectionality, stereotypes and diversity marketing – often explored in contexts focused on marketing as a force for good, such as education, health & wellness and financial decision making. Saint Clair’s interdisciplinary approach has led to publications in Marketing Science, Journal of Consumer Research, Journal of Marketing Education, and the Association for Consumer Research (ACR) Film Festival. An American Marketing Association (AMA) – Sheth Consortium Fellow, he has been recognized by the Ph.D. Project, AMA Foundation and National Black MBA Association for academic excellence. Saint Clair and his co-authors received the ACR 2020 Best Working Paper award for their study of diversity marketing.