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Loyola Marymount University Newsroom
In October, employers in California shed 5,500 jobs, even though the state wasn’t affected by the hurricanes. The state has greater exposure to international trade, which has felt the effects of a strong dollar…
Three LMU alumni from the College of Business Administration and Bellarmine College of Liberal Arts have been named to the prestigious Forbes 30 Under 30 List, a compilation of the brightest young entrepreneurs, leaders, and…
Madhu Viswanathan, a marketing professor in LMU’s College of Business Administration, has been named one of the Top 50 Undergraduate Business Professors of 2024 by Poets&Quants, a news website dedicated to business education. Madhu…
This fall, LMU’s College of Business Administration welcomed Jonathan Adrias as its new senior director of development. Jonathan works closely with Dean Dayle Smith to engage key stakeholders and advance the college’s fundraising goals…
Dvid Stewart, emeritus professor of marketing, writes in his column, “It is important to differentiate repositioning from rebranding and brand extension.” Source: Branding Strategy Insider When to Change a Brand: Reposition, Refresh, or Rebrand
To that end, Davis has started working with a team from Loyola Marymount University on a sustainability project. The collaboration aims to educate customers about the impact of their choices through marketing campaigns and…
Aidin Namin, associate professor of marketing analytics, has added two national accolades to his growing collection. In August, Namin was selected as the winner of the 2024 Geraldine Rosa Henderson Early-Career Memorial Award. Named after…
