Loyola Marymount University President David W. Burcham took on the Ice Bucket Challenge today, joining Political Science Professor Michael Genovese in an effort to raise awareness and funding for research into Amyotrophic lateral sclerosis.
Figuring it was better late than never in terms of embracing the viral challenge that blew up in the late summer months, Burcham and Genovese stood on Alumni Mall during LMU’s Convo Hour and took their doses of ice-cold water with about as much poise as it’s possible to do. (Click for the full-size images.)
And of course we got it on video.
https://www.youtube.com/watch?v=W2-aDYpLEb8
Click here to learn more about ALS and the Ice Bucket Challenge.
