Shane P. Martin, dean and professor of the LMU School of Education, was quoted in an Associated Press article on the impact of marketing on Catholic school enrollment that was picked up by numerous publications across the country, including USA Today, the Washington Post and Education Week.
“Catholic schools are beginning to market and promote themselves,” said Martin. “It’s really about getting the word out about this option. People don’t know much about it.”
Facing declining enrollment at Our Lady of Lourdes in East Los Angeles, principal Cori Marasco, a student in SOE’s doctoral program, implemented innovative marketing and outreach strategies to successfully boost enrollment. She was recently featured on the KCBS-TV news discussing her innovative efforts to turn around the declining enrollment of the school.
LMU’s Center for Catholic Education has conducted research on the efficacy of Los Angeles Catholic schools that is often cited in school and system-wide marketing campaigns. This research showed that inner city Los Angeles students attending Catholic schools graduate high school and go on to college at much higher rates than their peers in comparable public schools. Learn more about the LMU Catholic Schools Research Project, a ongoing longitudinal study on the effectiveness of inner city Catholic schools in Los Angeles.
