The university’s new and improved LMU Newsroom launches today, serving as a dynamic, public-facing platform to shape LMU’s narrative with more intentionality and share it out to the world beyond the bluff.
Designed to raise awareness of LMU’s unique brand of thought leadership, both internally and externally, the newsroom integrates content from across the university’s seven colleges and three campuses, under one, easy-to-navigate umbrella with an extensive taxonomy allowing users to quickly find and share content associated with the topics of their interest.
Featured editorials, campus news, press releases, videos and podcasts, social feeds, events, local weather, and more are easily accessed in a fully integrated and multilingual site, viewable in more than 20 languages.
Built with structured data for organization and coded with underlying schema for improved search optimization, the site offers advanced filtering by college, faculty, students, alumni, athletics, philanthropy, and more. All content is additionally tagged by subject, allowing users to easily refresh the entire site to their liking with one click. Each of the seven colleges, including LMU Loyola Law School, has its own newsroom within the larger umbrella that displays college specific social feeds, events, and news.
Sharable to a number of popular social media sites as well, the system automatically packages stories for the specific channel of your choice with optimized lead images for that channel, including a handy print to PDF for those who may prefer to print a story.
While browsing the site, visitors will see LMU’s thought leadership on display with our world-class faculty experts now front and center. The LMU in the News section highlights all the media coverage generated in major outlets across the country in print, broadcast, and more.
For journalists, a new media expert-finder tool was built from the ground up and paired with a conditional power search that lets users drill down easily until they land on just the right expert. Each expert is individually tagged in the system as well, allowing journalists to review their bios while viewing syndicated stories and news hits they have been associated with. Further media resources for journalists include easy access to high resolution LMU photo galleries, B-roll video footage, branding assets, fast facts, RSS feeds, press release subscriptions, and a 24/7 broadcast studio for live television.
Another exciting feature of the newsroom is the new subscription service. Journalists can sign up to automatically receive press releases and visitors to the site who want to stay up to date on LMU news can now subscribe for email newsletters with the latest updates from selected categories – and only those categories – that interest them. And for those power users who love RSS and still use RSS readers, the entire site has easily generated RSS feeds for all categories, content types, subjects, and more with one click.
Take a deep dive and explore here.
The LMU Newsroom was designed and built by MarComm’s Communication Services and Digital Solutions team.
Have a news tip or story idea that you think would be great for the LMU Newsroom? We want to hear from you. Contact us to be part of the conversation.
