Obama Had Broad Support, Young Voters Supported Tax Increases

President Barack Obama enjoyed broad support across every demographic of voters in the city of Los Angeles, according to an exit poll conducted by the Thomas and Dorothy Leavey Center for the Study of Los Angeles at Loyola Marymount University.

City voters chose the president over challenger Mitt Romney nearly four-to-one: 78 percent of those polled said they voted for Obama, versus 22 percent for Romney. Obama had a double-digit advantage in all age groups, all ethnicities, and all religions. The only category Romney led was among Los Angeles Republicans, where he won 83 percent of the vote.

“What’s surprising about the result is that the president’s support remained so strong in Los Angeles, to the point that he picked up more of John McCain’s 2008 voters than Romney took from Obama’s column,” said Professor Fernando Guerra, director of the center.

The exit poll also found that younger voters in Los Angeles were more likely to vote in favor of Propositions 30 and 38, both of which would increase taxes statewide (Prop. 30 passed while Prop. 38 failed). Younger voters also threw more support behind Measure J, which extends an existing sales tax in Los Angeles County that would otherwise expire in 2039.

“Young voters were far more willing to approve a tax increase, but typically younger voters have not yet reached the higher income brackets that will be most affected by those increases,” Guerra said.

The results below are based on a tally of 2,595 completed surveys from 50 precincts in the city. Votes for other candidates or non-responses were not included in the percentages below.

In the Presidential election, for whom did you vote today?

Citywide Valley Non-Valley Men Women White Black Latino Asian
Barack Obama 78% 71% 83% 74% 82% 71% 99% 82% 77%
Mitt Romney 22% 29% 17% 26% 18% 29% 1% 18% 23%

How did you vote on Prop. 30, Temporary Taxes to Fund Education?

Citywide White Black Latino Asian 18-22 23-29 30-44 45-64 65+
Yes 69% 64% 81% 73% 68% 80% 74% 74% 65% 62%
No 31% 46% 19% 27% 32% 20% 26% 26% 35% 38%

How did you vote on Prop. 38, Tax to Fund Education and Early Childhood Programs?

Citywide White Black Latino Asian 18-22 23-29 30-44 45-64 65+
Yes 39% 29% 56% 49% 40% 50% 50% 44% 31% 37%
No 61% 71% 44% 51% 60% 50% 50% 56% 69% 63%

How did you vote on Measure B, Require Adult Film Performers to Use Condoms?

Citywide Men Women White Black Latino Asian Valley Non-Valley
Yes 52% 39% 63% 41% 69% 62% 56% 49% 54%
No 48% 61% 37% 59% 31% 38% 44% 51% 46%

How did you vote on Measure J, Shall LA County’s ½-Cent Sales Tax Continue for Another 30 Years or Until Voters Decide to End It?

Citywide White Black Latino Asian 18-22 23-29 30-44 45-64 65+
Yes 61% 60% 64% 60% 61% 61% 69% 69% 54% 56%
No 39% 40% 36% 40% 39% 39% 31% 31% 46% 44%

The margin of error on all questions is +/-1.89%.

The survey uses CSLA’s sampling methodology called the “racially stratified homogeneous precinct approach.” This method addresses limitations in standard exit poll sampling that typically has not provided accurate sampling of ethnic groups in urban settings. The exit polls are designed to study the relationships between voting preferences, ethnic relations, policy preferences, community attitudes, government and community action, and quality of life, and investigate the effects of precinct qualities on voting patterns.

More than 150 student volunteers from LMU canvassed precincts throughout the day and entered data for the initial analysis.

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